News

Focus Your Hearing

We have all heard of the term “selective hearing,” often in the context of telling a joke. It is typically used when demonstrating how someone only hears what they want to hear. Yet the truth is that there is a scientific phenomenon called “selective auditory attention,” or “selective hearing.” This is a method used to…
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The New Generation of Assisted Hearing

As early as twenty years ago, telling someone you could not hear or that you needed a hearing aid was considered a sign of old age or stupidity. Over the past decade, this stigma has changed. Marlee Matlin is an Oscar winning actress who is deaf. Congressmen and world leaders have been seen with hearing…
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How It Feels to Lose the Sense of Sound

Unless you are born otherwise, you have five senses that aid in the way in which you experience the world: taste, sight, sound, touch, and smell. Each sense helps you make sound decisions regarding what you eat, where you go, and how you move. The saying is that if you lose a sense, your other…
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Are You a Candidate for Cochlear Implants?

Many people are hearing again. They are not using hearing aids and have not found the fountain of youth to turn back time to when hearing was part of their daily lives. Instead, they are getting cochlear implants, allowing them to hear the world around them once again. These magic little devices are allowing grandparents…
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Finding Your Hearing Aid When It Is Missing

We are all human and as humans, we are imperfect. This means we misplace things on a regular basis. We are busy and have a lot of items to maintain, thus, trying to keep from losing things can get overwhelming. As a result, it is inevitable that items will slip through our grasp on more…
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